Leadership Lessons


There has never been a more important time —in corporate America and in the American military— for leaders, at all levels, to understand how to invest in people. This book teaches you to do just that.

It’s Personal, Not Personnel: Leadership Lessons for the Battlefield and the Boardroom offers true stories and practical frameworks you can apply to the people in your organization and on your team.

Whether from lack of will, experience or training, many leaders pay lip service to investing in people.

Instead, they manage them on spreadsheets and in HR-focused software applications without personal consideration, failing to truly know them, care for them or establish healthy, fulfilling environments in which they can work and serve. Leaders focus on task completion, blind to the true effect it has on a person and his or her family. Those appointed to guide and delegate —in business and in the armed forces— often miss the opportunity to create a people-centric environment where productivity and efficiency will improve. It’s less about making mechanics, IT managers or soldiers better at their trade, and it’s more about making people better people.